Privacy Policy

Last Updated: February 15, 2025

At enlythora, we take your privacy seriously. This policy explains how we collect, use, and protect your personal information when you access our investment analysis services. We're committed to transparency about what data we gather and why we need it.

Information We Collect

When you use our platform, we collect several types of information to provide you with accurate investment analysis and personalized strategies. Here's what we gather and why it matters:

Personal Information You Provide

  • Your name, email address, and phone number when you create an account
  • Financial information related to your investment goals and risk tolerance
  • Communication preferences and feedback you share with us
  • Payment details when you subscribe to premium features
  • Identity verification documents as required under Australian financial regulations

Automatically Collected Data

  • Device information including IP address, browser type, and operating system
  • Usage patterns such as pages visited, time spent on our platform, and features accessed
  • Location data to comply with regional regulatory requirements
  • Cookie data that helps us remember your preferences and improve your experience

How We Use Your Information

We don't collect data just for the sake of it. Everything we gather serves a specific purpose in delivering better investment insights and protecting your interests.

Purpose Data Used Legal Basis
Providing investment analysis tools Account details, financial preferences Contract performance
Personalizing recommendations Usage patterns, investment history Legitimate interest
Regulatory compliance Identity documents, transaction records Legal obligation
Customer support Communication records, account data Contract performance
Platform improvements Usage analytics, feedback Legitimate interest

We never sell your personal information to third parties. Your data stays within our ecosystem unless you explicitly authorize otherwise or we're legally required to share it.

Data Sharing and Third Parties

Sometimes we work with other companies to deliver our services. But we're careful about who gets access to your information.

Service Providers We Work With

  • Cloud hosting providers who store our data securely in Australian data centers
  • Payment processors who handle transactions but never see your full financial picture
  • Analytics tools that help us understand how people use our platform (anonymized data only)
  • Email service providers for sending you updates and important notifications

Our Commitment to Australian Privacy Principles

enlythora operates under the Privacy Act 1988 and follows the Australian Privacy Principles (APPs). We store Australian user data within Australia wherever possible and ensure any international transfers meet strict adequacy requirements.

When We Must Share Information

There are situations where we're legally obligated to disclose your data:

  • Compliance with Australian Securities and Investments Commission (ASIC) requirements
  • Response to valid court orders or legal processes
  • Protection against fraud or security threats
  • Enforcement of our terms of service when necessary

Your Privacy Rights

You're not powerless when it comes to your data. Australian privacy law gives you several important rights, and we make it straightforward to exercise them.

Access and Correction

You can request a copy of the personal information we hold about you. If something's wrong or outdated, let us know and we'll fix it within 30 days. Log into your account settings or email our privacy team directly.

Data Deletion

Want to close your account? You can request deletion of your personal data. We'll remove everything except what we're legally required to keep for regulatory purposes. This usually takes about 14 days to process completely.

Marketing Preferences

You control what communications you receive from us. Unsubscribe from marketing emails anytime through the link at the bottom of each message. We'll still send you essential account notifications and regulatory updates though.

Data Portability

Need your data for another platform? We'll provide your information in a structured, commonly used format. Just submit a portability request through your account dashboard.

Exercising Your Rights

To access, correct, or delete your data, visit your account settings or contact us at support@enlythora.com. We verify your identity before processing any requests to protect against unauthorized access.

If you're not satisfied with how we handle your privacy concerns, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Data Security Measures

Protecting your financial information is something we take extremely seriously. We've implemented multiple layers of security to keep your data safe from unauthorized access.

Technical Safeguards

  • End-to-end encryption for all data transmission using TLS 1.3 protocol
  • AES-256 encryption for stored sensitive financial information
  • Multi-factor authentication available for all user accounts
  • Regular security audits conducted by independent third-party firms
  • Automated threat detection systems monitoring for suspicious activity

Organizational Protections

Our team follows strict internal protocols. Only authorized personnel can access personal data, and they're trained on privacy best practices. We maintain detailed access logs and conduct regular privacy impact assessments.

In the unlikely event of a data breach affecting your information, we'll notify you within 72 hours as required by Australian law and provide guidance on protective steps you can take.

Data Retention Periods

We don't keep your information forever. Different types of data have different retention schedules based on legal requirements and business necessity.

Data Type Retention Period Reason
Account information Active account duration + 7 years Regulatory requirement
Transaction records 7 years from transaction date Tax and audit compliance
Communication logs 3 years Dispute resolution
Usage analytics 2 years Service improvement
Marketing data Until consent withdrawn Ongoing communication

After these periods expire, we securely delete or anonymize your data so it can't be traced back to you.

Cookies and Tracking Technologies

Like most websites, we use cookies to make our platform work properly and understand how people interact with our services. You have control over most of these.

Essential Cookies

These keep the site functioning. They remember your login status and basic preferences. You can't opt out of these without breaking core functionality.

Analytics Cookies

We use these to understand which features people find useful and where they get stuck. This data helps us improve the platform. You can disable these in your browser settings.

Preference Cookies

These remember your settings like dashboard layout or notification preferences. Disabling them means you'll need to reset your preferences each visit.

Manage your cookie preferences through your browser settings or our cookie consent tool that appears on your first visit.

International Data Transfers

While we primarily store data in Australia, some of our service providers operate globally. When your information crosses borders, we ensure it's protected properly.

We only transfer data to countries that the Australian government recognizes as having adequate privacy protections, or we put additional safeguards in place through standard contractual clauses approved by regulatory authorities.

For example, if we use a US-based email service, we verify they comply with privacy frameworks that meet Australian standards and sign agreements ensuring they protect your data according to our requirements.

Children's Privacy

Our services aren't designed for anyone under 18. We don't knowingly collect information from minors. If you're a parent and believe your child has provided us with personal information, contact us immediately and we'll delete it.

Investment analysis involves complex financial decisions that require adult judgment and legal capacity to enter contracts.

Changes to This Policy

Privacy regulations evolve, and so do our services. When we make material changes to this policy, we'll notify you through email and a prominent notice on our platform at least 30 days before changes take effect.

We recommend reviewing this policy periodically. Continued use of our services after changes become effective means you accept the updated terms.

Previous versions of this policy are archived and available upon request if you want to see what changed over time.

Contact Our Privacy Team

Questions about how we handle your information? Need to exercise your privacy rights? We're here to help.

Email: support@enlythora.com

Phone: +61 755 277 977

Mail: Jasper Road Public School Cnr Jasper Rd and, Seven Hills Rd, Baulkham Hills NSW 2153, Australia

Our privacy team typically responds to inquiries within 2 business days. For urgent matters related to data breaches or unauthorized access, call us directly.

This privacy policy is effective as of February 15, 2025 and governs our data practices for all users of enlythora services.